Summer Initiative: Al Freej Fridge
Honoring the backbone of our community through thoughtful summer support to bring relief and uplift their spirits amidst intest heat
Cooling Summers, Strengthening Communities
As part of our Summer Initiatives 2025, DP World Foundation partnered with Furjan Dubai to launch the Al Freej Fridge Campaign, a community initiative designed to support workers during the peak summer months. The campaign focused on workers spending long hours outdoors, helping them stay hydrated and feel supported.
Collaboration for Community Wellbeing
The initiative was delivered in collaboration with Furjan Dubai, reflecting a shared commitment to supporting workers and strengthening community wellbeing. By focusing on simple yet meaningful gestures, the campaign highlighted how community partnerships can bring practical support to those who contribute daily to the growth of the city.
Impact Beyond Refreshment
At the heart of the initiative was a dedicated mobile truck stationed at the G+6 South Accommodations. Over the course of the campaign, 4,500 workers benefited from chilled water, ice cream, and refreshments during peak heat hours. These thoughtful provisions not only eased the physical strain of extreme temperatures but also reinforced a sense of belonging amongst the workforces.
Commitment to Action
The Al Freej Fridge reflects the Foundation’s dedication to support community wellbeing. As part of our broader social responsibility strategy, it demonstrates how thoughtful, little actions can create lasting impact, strengthen connections, and ensure that every contribution to our shared success is valued.